Author name: Simrah Sajid

You are aware that e-commerce metrics are critical to your capacity to make well-informed, evidence-based decisions, but which e-commerce metrics should you focus on more? Concentrate on the KPIs that will most significantly affect your bottom line. However, you may frequently find yourself monitoring “vanity metrics” that have little to no bearing on your company’s

Creating an effective e-commerce dashboard is a vital tool for any business aiming to optimize performance, track critical metrics, and make informed decisions based on data. An e-commerce dashboard serves as a centralized hub that consolidates data from various platforms, including sales, marketing, and customer engagement. This real-time overview enables businesses to monitor everything from

One of the quickest and most efficient strategies to draw customers to your eCommerce store is to appear in organic search results. To get your store to appear at the top of search results, you may spend money on pay-per-click (PPC) advertising through networks like Google Ads. But let’s face it, over time, advertisements can

In the ever-evolving world of online shopping, ecommerce businesses face fierce competition. With more companies moving online operations, reaching potential customers has become increasingly challenging. This is where ecommerce advertising steps in, helping businesses expand their reach, attract new customers, and increase conversions. In 2024, businesses must stay ahead of the game by utilizing effective

The ecommerce landscape is more competitive than ever, making a well-designed website crucial for success. Understanding the costs associated with ecommerce website development is essential for businesses aiming to thrive in this digital era. From choosing the right platform to integrating advanced features, various factors influence the overall investment required. This guide will provide a