How to Get Magento 2 Rich Snippets- Complete Setup Guide

During your routine Magento SEO audit, you might notice that none of your pages have a featured snippet.

These snippets are essential to boost visibility on Google search results allowing you to display important details like product prices, ratings, and more. 

This guide provides a step-by-step guide to get rich snippets on your Magento 2 store. So, let’s begin. 

What Are Rich Snippets in Magento 2?

Rich snippets display key details about your page on Google’s search engine results page (SERP).

Instead of a simple title and meta description, rich snippets show additional information that provides users with valuable insights into your store before they even click.

For the example above, you can see a review rich snippet type with additional information to make a cheesecake. 

You can add other product-specific snippets like prices, stock levels, reviews, breadcrumbs, and more. These elements make your store’s listing more eye-catching and informative, which can increase click-through rates significantly.

To get rich snippets for your website, adding structured data markup to your store is essential. 

Structured data, often formatted in JSON-LD, uses a predefined schema that tells Google what type of content each page contains, allowing it to display additional, context-rich information in search results.

How to Get Magento 2 Rich Snippets?

The simplest way to enable Google rich snippets in Magento 2 store is using  the Meetanshi Magento 2 Rich Snippets extension. 

You don’t need to go through the manual hassle of creating the code, the extension makes it easy to implement. 

Here is how you can get rich snippets in Magento 2 using an extension.

Step 1: Install & Enable the Extension

Download the extension’s zip file and unzip it into the root directory of your Magento installation. Access your Magento server through SSH to proceed with the installation.

• php bin/magento setup: upgrade
• For Magento version 2.0.x to 2.1.x – php bin/magento setup:static-content: deploy
• For Magento version 2.2.x & above – php bin/magento setup:static-content: deploy –f
• At the end, clear the cache with – php bin/magento cache: flush

Then, head to navigate to Catalog > Configuration and enable the extension.

Step 2: Configure Different Schema Markups

The rich snippet extension offers several schema types like Breadcrumbs Schema, Website Name Schema, Organization Schema, Sitelinks Search Box Schema, Product Schema, Local Business Schema, and Social Meta Tags.

You can easily pick and integrate it.  

Sitelinks Search Box Schema

The site links search box schema allows Google to display a search box for your site directly on the SERP. With this feature, users can search for products or pages on your store directly from Google search results.

To enable site link search box schema, 

Go to Catalog > Configuration > Meetanshi > Rich Snippets and enable the Sitelinks Search Box Schema. 

Click “Save Config” to ensure the settings are active.

After adding this schema type, it improves the chances of Google showing a search box to your users. 

Product Schema

Product schema is one of the most valuable Magento 2 Google rich snippet types for eCommerce. 

It displays key product details—like price, availability, and reviews—in search results, making listings more attractive to potential buyers.

To enabling product schemas, follow the below steps  – 

• Set the status to “Yes” to activate the product schema in search results.
• Use the dropdown to decide if you want product availability (in stock/out of stock) displayed in search results.
• Select “Yes” to showcase all product images within search results.
• Choose “Yes” to include each variant of a configurable product as an individual listing in search results.
• Use the field to set a default expiration date for product pricing, indicating how long the listed price remains valid.

• Select this option to use the “Special Price To” date for the price expiration in the product schema.
• Enable this to show the product’s condition (new, used, etc.) in search results.
• Choose how prices are shown for configurable products:

• Similar options as above for grouped products, allow you to control how grouped product prices appear in search results.
• Choose an attribute for product descriptions in the schema (options include Short description, Long description, or Meta description).

• Use this setting to display ratings and reviews directly in search results.
• Decide on the format for displaying ratings:

• Percentage Scale: Shows ratings as percentages (e.g., 95% positive).
• Numeric Scale: Shows numeric ratings (e.g., 5.0 ⭐⭐⭐⭐⭐(62)).

• Select the attribute containing the product’s brand name to display it.
• Pick the attribute that contains the manufacturer name for inclusion in rich snippets.
• Define custom properties by assigning attribute values. Format as “Property Name, Attribute Name” (e.g., “MNP, price”).
• Set the maximum number of reviews to display in the schema, providing concise, relevant feedback to customers in search results

Displaying these product details directly on the SERP can increase click-through rates by providing essential information upfront.

Breadcrumbs Schema

Breadcrumbs schema provides a structured navigation path for users, showing where they are on the site and helping them understand the hierarchy of your pages.

To get this rich snippet for Magento 2, 

Go to the Breadcrumbs Schema and enable it. 

Then choose Yes if you want to set a custom title for your homepage. Type in your desired custom title for the homepage. This title will be displayed as the root in the breadcrumbs.

Follow the same process for the rest of the schema with their needed information, and it is ready for the search engines to consider it and add it as a rich snippet. 

Step 3: Test Rich Snippets

Once you’ve configured the schema types, test them to ensure they display as expected. Google offers several tools to help check if your schema is implemented correctly.

Here you can opt for a rich results test tool to check if your page supports rich results and the types of structured data detected by visiting Google’s Rich Results Test and entering your URL.

Impact of Rich Snippets on Conversion Rates and Sales

While Rich snippets boost user engagement and conversions  for your Magento 2 store, here are some more benefits your enjoy:

• Listings with rich snippets look better and provide more information. This grabs customer attention away from competitors who don’t use them.
• Customers who find you through rich snippets already know about your products, making them more likely to purchase.
• While structured data doesn’t directly impact rankings, it can improve your SEO by showing Google that your content is valuable.

Setting up Google rich snippets on your Magento 2 store improves your online presence and attracts more customers. 

Use the Meetanshi Rich Snippets extension to make your listings more appealing and informative. You can display product prices, stock levels, or other business details without any technical hassles.