{"id":52107,"date":"2023-05-19T12:53:40","date_gmt":"2023-05-19T12:53:40","guid":{"rendered":"https:\/\/devrims.com\/?p=52107"},"modified":"2025-04-04T19:46:57","modified_gmt":"2025-04-04T14:46:57","slug":"google-analytics-4-wordpress","status":"publish","type":"post","link":"https:\/\/devrims.com\/blog\/google-analytics-4-wordpress\/","title":{"rendered":"How to Add Google Analytics 4 (GA4) to WordPress Website? (Easy Steps)"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n\r\n\n<p>Are you struggling to track your website\u2019s performance or understand user behavior? If you\u2019re still using Universal Analytics (UA), you\u2019re missing out on the powerful features and insights Google Analytics 4 (GA4) has to offer. Switching to GA4 can seem overwhelming, especially if you\u2019re unsure how to set it up on your WordPress site. But don\u2019t worry\u2014it\u2019s easier than you think!<\/p>\n\n\n\n<p>In this guide, we\u2019ll walk you through simple steps to add Google Analytics 4 to your WordPress website, so you can start tracking key data like a pro. We\u2019ll cover everything from setting up GA4 to smoothly integrating it with your site.&nbsp;<\/p>\n\n\n\n<p>Keep reading to learn how simple it can be to gather insights that will help you grow your website and improve your marketing efforts. Let\u2019s get started!<\/p>\n\n\n\n<h2 id='why-should-i-add-ga4-to-wordpress'  id=\"boomdevs_1\" class=\"wp-block-heading\">Why should I Add GA4 to WordPress?<\/h2>\n\n\n\n<p>Adding Google Analytics 4 (GA4) to your WordPress website is essential to stay up-to-date with your data tracking. Nowadays, having detailed insights into how users interact with your site is key to growing and optimizing your business. GA4 offers several important upgrades over Universal Analytics, which can help you get more value from your website data.<\/p>\n\n\n\n<p>Here\u2019s why you should switch to GA4:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Smarter Insights:<\/strong> GA4 uses machine learning to provide advanced insights, including predictive analytics, helping you better understand and predict user behavior.<\/li>\n\n\n\n<li><strong>Better Integration with Google Ads:<\/strong> GA4 works seamlessly with Google Ads, making it easier to track the impact of your ads and create more effective campaigns.<\/li>\n\n\n\n<li><strong>Focus on User-Centered Data:<\/strong> Unlike Universal Analytics, GA4 focuses on users and events. This means you can track specific actions across websites, mobile apps, and other digital platforms.<\/li>\n\n\n\n<li><strong>Improved Data Control:<\/strong> GA4 gives you more control over how your data is collected, making it easier to comply with privacy regulations and offering more options for data retention.<\/li>\n<\/ol>\n\n\n\n<p>By switching to GA4, you\u2019ll unlock powerful features that will improve your website\u2019s marketing and performance. It&#8217;s a smart choice for anyone looking to make data-driven decisions and optimize their WordPress site. Additionally, <a href=\"https:\/\/devrims.com\/blog\/how-to-speed-up-wordpress-site-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">improving your site&#8217;s speed<\/a> can significantly enhance user experience, making it even more crucial to focus on performance alongside analytics.<\/p>\n\n\n\n<h2 id='prerequisite-create-a-google-analytics-account'  id=\"boomdevs_2\" class=\"wp-block-heading\"><strong>Prerequisite: Create a Google Analytics Account<\/strong><\/h2>\n\n\n\n<p>Before you begin, ensure that you have a Google Analytics account. If you don\u2019t already have one, you can create one by following these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Visit <a href=\"https:\/\/analytics.google.com\" target=\"_blank\" rel=\"noreferrer noopener\">analytics.google.com<\/a>.<\/li>\n\n\n\n<li>If you have a Google account, log in. If not, create a new account by clicking <strong>Create Account<\/strong>. Fill in the necessary details, including your name, email address, password, date of birth, and mobile number.<\/li>\n<\/ol>\n\n\n\n<p>Once your account is set up, proceed to create a new <strong>Google Analytics 4 (GA4)<\/strong> property by following the setup instructions provided by Google.<\/p>\n\n\n\n<h2 id='how-to-add-ga4-to-your-wordpress-site-with-or-without-plugin'  id=\"boomdevs_3\" class=\"wp-block-heading\">How to Add GA4 to Your WordPress Site? (With or Without Plugin)<\/h2>\n\n\n\n<p>There are two main methods to <strong>add GA4 to WordPress<\/strong>: <strong>with a plugin<\/strong> and <strong>without a plugin<\/strong>. Let\u2019s explore both options to find the best solution for integrating <strong>Google Analytics 4 with WordPress<\/strong>.<\/p>\n\n\n\n<h3 id='1-install-ga4-on-wordpress-without-a-plugin'  id=\"boomdevs_4\" class=\"wp-block-heading\">1. Install GA4 on WordPress Without a Plugin<\/h3>\n\n\n\n<p>Follow these simple steps to <strong>install Google Analytics 4 on WordPress<\/strong> without using a plugin:<\/p>\n\n\n\n<p><strong>Step 1: Create a GA4 Property<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to your Google Analytics account and log in.<\/li>\n\n\n\n<li>In the Admin panel (bottom left), under the <strong>Account<\/strong> column, click <strong>Create Property<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"268\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/1.webp\" alt=\"Create Property\" class=\"wp-image-69264\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/1.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/1-300x134.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/1-24x11.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/1-36x16.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/1-48x21.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fill in the property details, including the property name, time zone, and currency. Click <strong>Next<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"267\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/2.webp\" alt=\"Property Details 1\" class=\"wp-image-69265\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/2.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/2-300x133.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/2-24x11.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/2-36x16.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/2-48x21.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"267\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/3.webp\" alt=\"Property Details 2\" class=\"wp-image-69266\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/3.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/3-300x133.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/3-24x11.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/3-36x16.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/3-48x21.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p>\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; You&#8217;ll now need to fill in a few more details, such as the number of questions and the size of your company. Feel free to complete this section as you like. Once you&#8217;re done, click the &#8220;Next&#8221; button to continue. When you&#8217;re finished, click the &#8220;Create&#8221; button at the bottom of the page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"253\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/4.webp\" alt=\"Company Size\" class=\"wp-image-69267\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/4.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/4-300x126.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/4-24x10.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/4-36x15.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/4-48x20.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"253\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/5.webp\" alt=\"Business Objective\" class=\"wp-image-69268\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/5.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/5-300x126.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/5-24x10.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/5-36x15.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/5-48x20.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p><strong>Step 2: Create a Data Stream<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After creating the property, you\u2019ll be directed to the <strong>Data Streams<\/strong> section. Choose <strong>Web<\/strong> as your platform.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"264\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/6.webp\" alt=\"Create Datastream\" class=\"wp-image-69269\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/6.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/6-300x132.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/6-24x11.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/6-36x16.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/6-48x21.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enter your website URL and name your data stream (e.g., &#8220;Website Analytics&#8221;).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/7_7_11zon.webp\" alt=\"Set up Web Stream\" class=\"wp-image-69249\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click <strong>Create Stream<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 3: Get the Tracking Code<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to the admin panel and click on \u201c<strong>Data Streams<\/strong>\u201d under the property options.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"260\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/8.webp\" alt=\"Data Streams\" class=\"wp-image-69271\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/8.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/8-300x130.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/8-24x10.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/8-36x16.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/8-48x21.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This will take you to the data streams page. From there, click on the GA4 demo data stream.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"261\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/9.webp\" alt=\"GA4 Demo Data Stream\" class=\"wp-image-69272\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/9.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/9-300x130.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/9-24x10.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/9-36x16.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/9-48x21.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the <strong>Web Stream Details<\/strong> section, click <strong>View Tag Instructions<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"301\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/10.webp\" alt=\"Web Stream Details\" class=\"wp-image-69273\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/10.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/10-300x150.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/10-24x12.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/10-36x18.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/10-48x24.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Copy the tracking code or <strong>Measurement ID<\/strong> that Google provides.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"335\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/11.webp\" alt=\"Tracking Code or Measurement ID\" class=\"wp-image-69274\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/11.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/11-300x167.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/11-24x13.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/11-36x20.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/11-48x27.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p><strong>Step 4: Add the Tracking Code to Your WordPress Site<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In your WordPress dashboard, go to <strong>Appearance &gt; Theme Editor<\/strong>.<\/li>\n\n\n\n<li>Open the <strong>header.php<\/strong> file for your active theme.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"275\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/12.webp\" alt=\"Header.php\" class=\"wp-image-69275\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/12.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/12-300x137.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/12-24x11.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/12-36x16.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/12-48x22.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paste the tracking code just before the closing &lt;\/head&gt; tag.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"269\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/13.webp\" alt=\"Add Tracking Code\" class=\"wp-image-69276\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/13.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/13-300x134.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/13-24x11.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/13-36x16.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/13-48x21.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Save the changes to the file.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 5: Test the Integration<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit your website and right-click to select <strong>View Page Source<\/strong>. Ensure the tracking code appears in the header section of your website.<\/li>\n\n\n\n<li>Alternatively, you can use browser extensions like <strong>Google Tag Assistant<\/strong> to confirm the setup is working correctly.<\/li>\n<\/ul>\n\n\n\n<p>This method of <strong>adding Google Analytics to WordPress without a plugin<\/strong> is a simple option for users who prefer a more hands-on approach without relying on third-party plugins.<\/p>\n\n\n\n<h3 id='2-install-google-analytics-4-on-wordpress-using-a-plugin'  id=\"boomdevs_5\" class=\"wp-block-heading\">2. Install Google Analytics 4 on WordPress Using a Plugin<\/h3>\n\n\n\n<p>Using a plugin is an easier way to <strong>add Google Analytics 4 to WordPress<\/strong>. Here&#8217;s how you can do it:<\/p>\n\n\n\n<p><strong>Step 1: Choose a Plugin<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There are several plugins to help <strong>add GA4 to WordPress<\/strong>. Some of the best options include:\n<ul class=\"wp-block-list\">\n<li><strong>Google Site Kit<\/strong> (official plugin from Google)<\/li>\n\n\n\n<li><strong>GA Google Analytics<\/strong><\/li>\n\n\n\n<li><strong>MonsterInsights<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>For this guide, we will use <strong>GA Google Analytics<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"268\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/14.webp\" alt=\"GA Google Analytics\" class=\"wp-image-69277\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/14.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/14-300x134.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/14-24x11.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/14-36x16.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/14-48x21.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p><strong>Step 2: Install the Plugin<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In your WordPress dashboard, go to <strong>Plugins &gt; Add New<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"281\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/15.webp\" alt=\"Add New Plugin\" class=\"wp-image-69278\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/15.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/15-300x140.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/15-24x11.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/15-36x17.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/15-48x22.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search for <strong>GA Google Analytics<\/strong> in the search bar.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"281\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/16.webp\" alt=\"Install GA Google Analytics\" class=\"wp-image-69279\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/16.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/16-300x140.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/16-24x11.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/16-36x17.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/16-48x22.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click <strong>Install Now<\/strong> and then <strong>Activate<\/strong> the plugin once the installation is complete.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"249\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/17.webp\" alt=\"Activate GA Google Analytics\" class=\"wp-image-69280\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/17.webp 577w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/17-300x129.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/17-24x10.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/17-36x16.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/17-48x21.webp 48w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/figure>\n\n\n\n<p><strong>Step 3: Configure the Plugin<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Once the plugin is activated, go to <strong>Settings &gt; Google Analytics<\/strong> from your WordPress dashboard.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"275\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/18.webp\" alt=\"Configure GA Google Analytics\" class=\"wp-image-69281\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/18.webp 602w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/18-300x137.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/18-24x11.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/18-36x16.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/18-48x22.webp 48w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the plugin settings, paste your <strong>GA4 Measurement ID<\/strong> (this can be found under <strong>Data Stream Details<\/strong> in your GA4 account).<\/li>\n\n\n\n<li>Check the box for <strong>Include Tracking Code in Page Head (via wp_head)<\/strong> to ensure the plugin adds the tracking code to your website.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 4: Save Changes and Test<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Save your settings by clicking <strong>Save Changes<\/strong>.<\/li>\n\n\n\n<li>Visit your website and check if data is being collected in <strong>Real-Time<\/strong> in Google Analytics.<\/li>\n\n\n\n<li>You can also use browser extensions like <strong>Google Tag Assistant<\/strong> to verify the installation.<\/li>\n<\/ul>\n\n\n\n<h2 id='final-verification-how-to-test-ga4-on-your-wordpress-site'  id=\"boomdevs_6\" class=\"wp-block-heading\">Final Verification: How to Test GA4 on Your WordPress Site<\/h2>\n\n\n\n<p>After you have set up <strong>Google Analytics 4<\/strong> using either method, it\u2019s important to verify that it\u2019s correctly tracking data.<\/p>\n\n\n\n<p><strong>Step 1: Visit Your Website<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <strong>Google Analytics<\/strong> and click on <strong>Realtime Overview<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"173\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/19.webp\" alt=\"Realtime Overview\" class=\"wp-image-69282\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/19.webp 624w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/19-300x83.webp 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/19-24x7.webp 24w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/19-36x10.webp 36w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/05\/19-48x13.webp 48w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Then, visit any page on your WordPress website.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 2: Check for Data<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If Google Analytics is properly installed, you will see a real-time user bar indicating that data is flowing into your Google Analytics dashboard.<\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re concerned about performance issues when tracking data, especially for eCommerce stores, you can speed up your site by <a href=\"https:\/\/devrims.com\/blog\/install-configure-redis-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting Redis Cache<\/a>.<\/p>\n\n\n\n<h2 id='frequently-asked-questions'  id=\"boomdevs_7\" class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n<div ><style>#sp-ea-67740 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-67740.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-67740.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-67740.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-67740.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-67740.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1739519917\"><div id=\"sp-ea-67740\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 id='what-is-the-best-plugin-for-wordpress-ga4'  id=\"boomdevs_8\" class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-677400\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse677400\" aria-controls=\"collapse677400\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> What is the best plugin for WordPress GA4?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse677400\" data-parent=\"#sp-ea-67740\" role=\"region\" aria-labelledby=\"ea-header-677400\"> <div class=\"ea-body\"><p>There are several great plugins you can use to add Google Analytics 4 to WordPress. Some of the best options include:<\/p><p>\u00b7 \u00a0 \u00a0 \u00a0 \u00a0 Google Site Kit (the official plugin by Google)<\/p><p>\u00b7 \u00a0 \u00a0 \u00a0 \u00a0 GA Google Analytics<\/p><p>\u00b7 \u00a0 \u00a0 \u00a0 \u00a0 MonsterInsights<\/p><p>Choose the one that works best for you based on features, ease of use, and customization options.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 id='is-google-analytics-free'  id=\"boomdevs_9\" class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-677401\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse677401\" aria-controls=\"collapse677401\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Is Google Analytics free?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse677401\" data-parent=\"#sp-ea-67740\" role=\"region\" aria-labelledby=\"ea-header-677401\"> <div class=\"ea-body\"><p>Yes, Google Analytics is free for most websites. The standard version includes all the features you need to track your website\u2019s performance and user behavior. There\u2019s also a premium version called Google Analytics 360, which offers extra features and support for larger businesses, but the free version is enough for most users.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 id='how-do-i-know-if-ga4-is-installed-on-my-website'  id=\"boomdevs_10\" class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-677402\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse677402\" aria-controls=\"collapse677402\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How do I know if GA4 is installed on my website?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse677402\" data-parent=\"#sp-ea-67740\" role=\"region\" aria-labelledby=\"ea-header-677402\"> <div class=\"ea-body\"><p>To check if GA4 is installed correctly:<\/p><ul><li>Visit your website and right-click on the page, then select \u201cView Page Source.\u201d<\/li><li>Look for your Google Analytics tracking code in the section.<\/li><li>Alternatively, you can use the Google Tag Assistant browser extension to check if the GA4 tag is active and tracking properly.<\/li><\/ul><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 id='is-the-google-analytics-api-free'  id=\"boomdevs_11\" class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-677403\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse677403\" aria-controls=\"collapse677403\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Is the Google Analytics API free?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse677403\" data-parent=\"#sp-ea-67740\" role=\"region\" aria-labelledby=\"ea-header-677403\"> <div class=\"ea-body\"><p>Yes, the Google Analytics API is free to use with your account. It allows you to access your website data and integrate it with other applications. However, there are some usage limits for the free API access.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 id='how-to-install-google-analytics-4-on-wordpress'  id=\"boomdevs_12\" class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-677404\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse677404\" aria-controls=\"collapse677404\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How to install Google Analytics 4 on WordPress?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse677404\" data-parent=\"#sp-ea-67740\" role=\"region\" aria-labelledby=\"ea-header-677404\"> <div class=\"ea-body\"><p>There are two main ways to install GA4 on WordPress:<\/p><ul><li><strong>Without a Plugin<\/strong>: Add the GA4 tracking code manually to your website\u2019s header.<\/li><li><strong>With a Plugin<\/strong>: Use a plugin like Google Site Kit or GA Google Analytics to easily integrate GA4 into your site.<\/li><\/ul><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 id='can-i-use-ga4-alongside-universal-analytics'  id=\"boomdevs_13\" class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-677405\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse677405\" aria-controls=\"collapse677405\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Can I use GA4 alongside Universal Analytics?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse677405\" data-parent=\"#sp-ea-67740\" role=\"region\" aria-labelledby=\"ea-header-677405\"> <div class=\"ea-body\"><p>Yes, you can use both GA4 and Universal Analytics on your website at the same time. This is a great way to transition from Universal Analytics to GA4 while collecting data from both platforms.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 id='how-do-i-set-up-ga4-goals-or-conversions'  id=\"boomdevs_14\" class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-677406\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse677406\" aria-controls=\"collapse677406\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How do I set up GA4 goals or conversions?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse677406\" data-parent=\"#sp-ea-67740\" role=\"region\" aria-labelledby=\"ea-header-677406\"> <div class=\"ea-body\"><p>In GA4, goals are now called \u201cConversions.\u201d To set them up:<\/p><ul><li>Go to the \u201cEvents\u201d section in your GA4 property.<\/li><li>Mark specific events, like form submissions or button clicks, as conversions.<\/li><\/ul><p>This helps you track important actions that support your business goals.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 id='can-ga4-track-ecommerce-data-on-wordpress'  id=\"boomdevs_15\" class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-677407\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse677407\" aria-controls=\"collapse677407\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Can GA4 track eCommerce data on WordPress?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse677407\" data-parent=\"#sp-ea-67740\" role=\"region\" aria-labelledby=\"ea-header-677407\"> <div class=\"ea-body\"><p>Yes, GA4 supports enhanced eCommerce tracking. You can set this up on your WordPress site using plugins like WooCommerce and Google Tag Manager. This lets you track product views, add-to-cart actions, and completed transactions.<\/p><p>If you haven\u2019t set up your eCommerce store yet,\u00a0<a href=\"https:\/\/devrims.com\/blog\/elementor-woocommerce\/\" target=\"_blank\" rel=\"noopener\">set it up with Elementor and WooCommerce<\/a>\u00a0and integrate GA4 for enhanced tracking.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<h2 id='conclusion'  id=\"boomdevs_16\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Setting up Google Analytics 4 (GA4) on your WordPress website is an easy and effective way to gain better insights into how users interact with your site and improve its performance. Whether you choose to use a plugin or manually add the tracking code, the process is simple and will give you access to advanced features that Universal Analytics doesn&#8217;t provide. By tracking important actions and understanding your audience, you can make smarter decisions to help your website grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you struggling to track your website\u2019s performance or understand user behavior? If you\u2019re still using Universal Analytics (UA), you\u2019re missing out on the powerful features and insights Google Analytics 4 (GA4) has to offer. Switching to GA4 can seem overwhelming, especially if you\u2019re unsure how to set it up on your WordPress site. But [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":67704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[49,55],"ad-banner":[24],"blog-popup":[79],"cta-banner":[],"class_list":["post-52107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-wordpress-performance","tag-wordpress-plugins","ad-banner-wordpress","blog-popup-app-wordpress"],"acf":[],"_links":{"self":[{"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/posts\/52107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/comments?post=52107"}],"version-history":[{"count":15,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/posts\/52107\/revisions"}],"predecessor-version":[{"id":69285,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/posts\/52107\/revisions\/69285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/media\/67704"}],"wp:attachment":[{"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/media?parent=52107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/categories?post=52107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/tags?post=52107"},{"taxonomy":"ad-banner","embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/ad-banner?post=52107"},{"taxonomy":"blog-popup","embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/blog-popup?post=52107"},{"taxonomy":"cta-banner","embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/cta-banner?post=52107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}