{"id":52189,"date":"2023-05-23T07:11:50","date_gmt":"2023-05-23T07:11:50","guid":{"rendered":"https:\/\/devrims.com\/?p=52189"},"modified":"2025-01-24T16:42:14","modified_gmt":"2025-01-24T11:42:14","slug":"google-analytics-4-magento","status":"publish","type":"post","link":"https:\/\/devrims.com\/blog\/google-analytics-4-magento\/","title":{"rendered":"How to Connect Google Analytics 4 With Your Magento Store"},"content":{"rendered":"

Google Analytics 4 is the newest iteration of Google\u2019s web analytics product. It is a powerful analytical tool that gives you insights about web performance, customer engagement and most importantly your sales.<\/p>\n

Recently Google Analytics 4 will replace Universal Analytics. Over the years, the internet has evolved into a multi-functional world of touchpoints. Customers rarely interact with a single medium of sale. Gone are the days when people bought only from a website.<\/p>\n

Google Analytics 4 unifies the web and mobile application analysis as your customers play with multiple platforms throughout their journey.<\/p>\n

Why Google Analytics 4?<\/h2>\n

Google Analytics 4 measures every single detail regarding your buyers and their behavior. It has the capability of tracking and analyzing different aspects about your website and gives a detailed report on audience analysis and behavior, which includes engagement rates, conversion rates, real-time monitoring of visitors and their geographic locations, customized integration with Google Ads to analyze performance of paid campaigns as well. In short, it gives the tracking details about your visitors from acquiring to retaining them to your website.<\/p>\n

It’s time to move to Google Analytics 4 as you will need this tool to understand the performance of your Magento store.<\/p>\n

Step-by-Step Guide To Connect GA 4 With Magento Store<\/h2>\n

The aim of this post is to explain how you can connect your new Google Analytics 4 account to your new Magento store. If you are already using Universal Analytics (pre-GA4 version)\u00a0 with your existing Magento store, we recommend that you follow the setup wizard by Google for converting your Universal Analytics to GA 4.<\/p>\n

To set up GA 4 on your Magento store, you will have to complete two-steps<\/p>\n

    \n
  1. Integrating Google Tag with Magento<\/li>\n
  2. Integrating Measurement ID with Magento<\/li>\n<\/ol>\n

    For starters, you have to create an account and the relevant Data Streams on Google Analytics. You will then receive a Google Tag code for your first step and after integrating the code, it will finally give you a Measurement ID for the second step. This is the complete holistic approach for implementing GA 4.<\/p>\n

    Setting up a Google Analytics 4 Account<\/h2>\n

    First thing first, visit analytics.google.com<\/a> and sign into your Google Account.<\/p>\n

    \"\"<\/p>\n

    Hover to the left panel, and click on the \u2018Admin<\/em>\u2019 tab and then click on the blue colored \u2018Create Account\u2019 <\/em>button. It will open a form for you to fill out.<\/p>\n

    \"\"<\/p>\n

    On next screen, it will see 3 sections related to:<\/p>\n