{"id":52815,"date":"2023-06-22T13:09:42","date_gmt":"2023-06-22T13:09:42","guid":{"rendered":"https:\/\/devrims.com\/?p=52815"},"modified":"2024-06-03T16:06:56","modified_gmt":"2024-06-03T16:06:56","slug":"rob-cairns-interview-techtalk-009","status":"publish","type":"post","link":"https:\/\/devrims.com\/blog\/rob-cairns-interview-techtalk-009\/","title":{"rendered":"Devrims #TechTalk 009: Rob Cairns Talks About Digital Marketing and WordPress"},"content":{"rendered":"

Rob Cairns, founder, CEO, and Chief Creator of Amazing Ideas at Stunning Digital Marketing, possesses over 30 years of experience in the technology and marketing fields.<\/span><\/p>\n

With a career that spans from health care to digital marketing, Rob’s journey is marked by the success of his clients, ranging from small businesses and non-profits to Fortune 500 companies. He is renowned for his ability to discern a company’s “Inside Advantage,” their unique selling proposition, and tailoring a marketing strategy to leverage this advantage in the digital world.\u00a0<\/span><\/p>\n

Furthermore, Rob sets himself apart from his peers with his deep technical knowledge and understanding of online security, providing him with an edge in the industry.<\/span><\/p>\n

Rob also hosts a podcast titled The SMD Show where he covers the latest in digital marketing.<\/span><\/p>\n

We hope you will enjoy his interview thoroughly.<\/span><\/p>\n

Devrims: Tell us how your digital marketing journey started.<\/b><\/p>\n

Rob:<\/b> I spent 21 years in Health Care in Technical support. The hospital I worked for made changes and my agency was born 14 years ago.<\/span><\/p>\n

Devrims: At <\/b>Stunning Digital Marketing<\/b><\/a>, you work with the \u201cInside Advantage\u201d of a client. How do you strategize around it?<\/b><\/p>\n

Rob:<\/b> I stress to my clients not to fight on price and to make their businesses stand out by being different.<\/span><\/p>\n

Devrims: What role do you think SEO and email marketing play in the process of leads and conversions?<\/b><\/p>\n

Rob:<\/b> Both matter.<\/span><\/p>\n

SEO is a long term strategy to get eyes on your website.<\/span><\/p>\n

Email marketing is something we spend a lot of time on for ourselves and our clients. It helps build long term trust. Businesses work with people they trust.<\/span><\/p>\n

Devrims: You have worked in this industry for a good amount of time, how do you manage to climb up with so much competition around?<\/b><\/p>\n

Rob<\/b>: Work with your clients. Show you care.<\/span><\/p>\n

Add more value to their business than you promised.<\/span><\/p>\n

Devrims: You are also a WordPress security expert, share some basic tips with our audience regarding security of their WordPress site?<\/b><\/p>\n

Rob:<\/b> I would do the following :<\/span><\/p>\n