{"id":52931,"date":"2023-06-26T14:11:36","date_gmt":"2023-06-26T14:11:36","guid":{"rendered":"https:\/\/devrims.com\/?p=52931"},"modified":"2024-06-03T16:06:56","modified_gmt":"2024-06-03T16:06:56","slug":"kim-doyal-interview-techtalk-010","status":"publish","type":"post","link":"https:\/\/devrims.com\/blog\/kim-doyal-interview-techtalk-010\/","title":{"rendered":"Devrims #TechTalk 010: Kim Doyal Speaks About AI and WordPress"},"content":{"rendered":"

\u201cKim Doyal is an experienced entrepreneur who’s dedicated over 15 years to the digital realm. Her focus revolves around content creation, whether it’s WordPress, Podcasting, SaaS, or e-commerce. She passionately works with other entrepreneurs, helping them simplify their businesses, increase revenue, and find balance, all rooted in solid marketing strategies.\u201d<\/span><\/p>\n

This introduction was written by ChatGPT 4 with Bing for Kim Doyal. While Google frowns on a few aspects of Generative AI content production. Like Kim, we think we should smartly embrace the power of AI.<\/span><\/p>\n

This document has enough human-generated, helpful content that we do not think Google should not have any issues with a paragraph of AI text.<\/span><\/p>\n

Many of us do not know what the impact of AI would be on our lives. Kim Doyal takes this \u201cchallenge\u201d as an opportunity as she rebrands her persona for the future that is upon us.<\/span><\/p>\n

This interview is truly inspirational!<\/span><\/p>\n

Devrims: Hey Kim, how is it going? What\u2019s keeping you busy these days?<\/b><\/p>\n

Kim: <\/b>It\u2019s great! We\u2019re just hitting summer weather in Northern California, and I love it, so no complaints here.<\/span><\/p>\n

I just moved back after almost two years in Costa Rica. My plan is to go back and forth between California and Costa Rica. So after almost 5 months back, I\u2019m feeling pretty settled and focused now.<\/span><\/p>\n

I\u2019m in the process of what I\u2019m calling a \u2018brand revamp\u2019 of my personal brand, KimDoyal.com. I\u2019m redoing my site with Kadence WP (which I love) and have gone deep down the rabbit hole with ChatGPT on working on the messaging.<\/span>
\n<\/span><\/p>\n

This led me to launch an AI newsletter and a few small products on how to use ChatGPT for specific marketing use cases.<\/span>
\n<\/span>I\u2019m also moving all of my digital products into High Level (I also love it). I\u2019ll keep my content on WordPress but prefer using something like this for courses, funnels, etc.<\/span><\/p>\n

With my personal brand, my focus is on coaching and courses, so using ChatGPT to really hone in on the messaging has been incredibly helpful.<\/span>
\n<\/span><\/p>\n

Devrims: It seems you have started a new project around AI. It looks like an exciting project. What are you planning to do with it?<\/b><\/p>\n

Kim: <\/b>I launched the newsletter, The AI Marketing Chronicles, to share how I\u2019m using ChatGPT to help with this brand revamp. I figured I\u2019d treat it as sort of a \u201cbuild-in-public\u201d experiment and it\u2019s going great. Each week I share one specific use case for ChatGPT for my business. I share the initial prompt and prompt response, then the full share thread so people can go deeper. <\/span>
\n<\/span>I also do 1:1 chat Sessions with people where I work with them directly on their brand, have a beginner course (Conversations with ChatGPT: A Beginner\u2019s Guide to Success with AI) and am working on a Course Creators Course (using ChatGPT). <\/span>
\n<\/span>I don\u2019t see myself going much deeper than that, but I do plan on integrating ChatGPT into all my courses.<\/span>
\n<\/span><\/p>\n

Devrims: Content Marketing is a tough sea to sail. A lot of \u201cmarketing gurus\u201d out there make it look so easy. What\u2019s your advice to anyone who is looking to start their journey now?<\/b><\/p>\n

Kim: <\/b>When I started in 2008, that was pretty much all I did. I was \u201cThe WordPress Chick\u201d for the first 10 years in business. I wasn\u2019t a coder or developer, but I fell in love with WordPress and simply shared what I was doing.<\/span><\/p>\n

The longer I did it, the clearer I got that my sweet spot was marketing and content as it related to WordPress. Eventually, I pivoted to my personal brand in 2018.<\/span><\/p>\n

The big game changer for me was when I launched \u201cThe WPChick Podcast\u201d (now \u201cThe Kim Doyal Show\u201d) in 2013. I was tired of being behind the computer, and was a speech major for a while in college (confession: I wanted to be a motivational speaker for a long time). Podcasting is a natural medium for me.<\/span><\/p>\n

So my advice is to double down on the content you enjoy doing most. After doing this for so long, I\u2019ve also fallen in love with writing, but it\u2019s the connection people feel to me when they hear or see me (getting back into video, too) that creates the most engagement.<\/span><\/p>\n

Trust your \u201czone of genius\u201d and go all in. Try to ignore gurus or anyone who says you \u201cmust do X.\u201d\u00a0 When you\u2019re starting out, you\u2019re going to have to learn to be comfortable with the discomfort, but that\u2019s where the magic happens.<\/span><\/p>\n

And not to be a broken record, but consistency plays a huge part in content creation and growth.<\/span><\/p>\n

Devrims: Well, you have an amazing product for content planning: \u201cCreate It.\u201d How is it different from other planning tools?<\/b><\/p>\n

Kim: <\/b>I created \u201cCreate It- The Content Planner\u201d so it incorporates your life goals as well. It\u2019s much easier to create a content strategy and plan when you know where you want to be in 12 months’ time.<\/span>
\n<\/span>From there, you can map out your 90-day goals.<\/span><\/p>\n

There are 9 sections in the planner to help you create a solid strategy:<\/span><\/p>\n

– Your goals
\n<\/span>– Defining Your Audience<\/span>
\n<\/span>– Planning Your Evergreen content<\/span>
\n<\/span>– Defining Your Focus Content<\/span>
\n<\/span>– Creating & planning your Platform plan (being specific & intentional with the content you create on different platforms)<\/span>
\n<\/span>– Creating Your Content Batch plan<\/span>
\n<\/span>– Plan Your Month (calendar)<\/span>
\n<\/span>– Plan Your Week (calendar)<\/span>
\n<\/span>– Review what worked<\/span>
\n<\/span>
\n<\/span>What makes this different is that this goes deeper into the \u201clong game\u201d of content. We want you to think about your bigger WHY with your content and whether or not the content you\u2019re producing today will support your long-term goals.<\/span><\/p>\n

We also have a free course showing you how to create your content strategy with the planner.<\/span>
\n<\/span><\/p>\n

Devrims: How about a quick fire round of questions:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n
Devrims<\/strong><\/td>\nKim<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Tea or Coffee<\/td>\nCoffee<\/td>\n<\/tr>\n
Mountains or Beaches<\/td>\nLove both, but I\u2019d have to say beach.<\/td>\n<\/tr>\n
Waffles or Pancakes<\/td>\nWaffles<\/td>\n<\/tr>\n
Paper planners or Digital planners<\/td>\nYes haha\u2026 I love both. I also owned a physical retail Scrapbook Store back in 1998\u2026 so I love me some colored pens & doodling<\/td>\n<\/tr>\n
WordPress or Medium<\/td>\nTough decision\u2026 I use both, but if I were starting out I think I\u2019d start on Medium (built-in audience) while learning WP and publish on both.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Devrims: Talking about planning! What\u2019s your favorite way of planning your content goals on Notion?<\/b><\/p>\n

Kim: <\/b>Notion isn\u2019t my default for planning content, which is probably a little ironic since we have a Notion version of Create It.<\/span>
\n<\/span>I use the physical planner & GoodNotes where I can use my Apple pencil for content planning. There\u2019s something about the actual act of writing things down that helps me (btw, science has proven this is valuable).<\/span><\/p>\n

I like to do more big-picture planning in Notion: courses, outlines, coaching program, etc.<\/span><\/p>\n

Devrims: Let\u2019s take a walk in the past for a moment. You were once known as WPChick. You were one of the pioneers of creating WordPress video tutorials. Share some tips for picking a WordPress hosting platform.<\/b><\/p>\n

Kim: <\/b>I\u2019ve used a lot of different Managed WordPress hosting companies and have zero complaints about any of them.<\/span><\/p>\n

For me, there are 3 things I look at:<\/span>
\n<\/span>– Site load time (speed)<\/span>
\n<\/span>– Support<\/span>
\n<\/span>– Price: in terms of the cost to value provided.<\/span>
\n<\/span>
\n<\/span>I also want a clean UI for my account that\u2019s easy to navigate<\/span>
\n<\/span><\/p>\n

Devrims: Can we see your working station?<\/b>\u00a0<\/span><\/p>\n

Kim: <\/b>Well, my workstation in Costa Rica was much prettier haha\u2026 I miss the ocean view. Here\u2019s my workstation now:<\/span>
\n<\/span><\/p>\n