Vito Peleg is the Founder and CEO of Atarim.io, a visual collaboration and workflow platform for digital teams. Atarim helps teams to communicate and collaborate more effectively on creative projects, by providing a centralized platform for storing, sharing, and tracking work.<\/p>\n
Vito started his journey with a GeoCities site, which was like Wix but in the 1990s. Let’s just say there was no stopping him. As he toured Europe with his band “Chase The Ace”, he was honing his skills in digital marketing and web design. Sadly the band broke up, but Vito’s entrepreneurial streak continued.<\/p>\n
In this interview, you will learn how Vito Peleg and Atarim are helping web agencies around the world with getting things done.<\/p>\n
Devrims: Please introduce yourself and what projects you are currently involved in.<\/b><\/p>\n
Vito: <\/b>I\u2019m Vito Peleg, co-founder and CEO of <\/span>Atarim<\/span><\/a>. My main focus is helping our team deliver on our mission of making the web collaborative. We help teams (both internal and client-facing) help turn around endless creative projects in days instead of weeks, if not months, all by allowing them to get on the same page, centralize their workflow and most importantly \u2013 <\/span>get to work<\/i><\/b>.\u00a0<\/span><\/p>\n Devrims: Would you like to share your entrepreneurial journey and the experiences you’ve gained?<\/b><\/p>\n Vito: <\/b>When I was 14, I built my first website on GeoCities for my school’s skateboarding crew. Around the same time, I picked up a guitar and formed a band with some friends, which is very much like entrepreneurship (in some ways) \u2013 while managing my band, I learned about business and digital marketing, even getting certified as a business and digital consultant. Our band eventually signed with a British label and we toured Europe, gaining quite a following.<\/span><\/p>\n Simultaneously, I was working on the digital side of things. I was noticed for my design skills and online campaigns, leading to freelancing opportunities. On the road, McDonalds became my office, leveraging their WiFi to work on client projects. However, the band split up after some time, and I decided to focus solely on my freelancing work, leading to the inception of my web design business.<\/span><\/p>\n I reached my 6-figure goal within the first year, bootstrapping the entire process and serving hundreds of clients over the years. However, as the agency grew, I encountered issues that affected our profitability and productivity. Clients were slow in providing content, approving designs, sticking to our systems, and utilizing the websites we created for marketing. Managing each project individually led to fragmentation and inefficiency.<\/span><\/p>\n Seeing these challenges, I decided to build Atarim, an all-in-one agency management system. It centralized all tasks and requests, making the process more streamlined and efficient. It\u2019s been a long journey and we still have a long road ahead of us but it\u2019s now widely agreed that Atarim is the world\u2019s leading visual collaboration platform.<\/span><\/p>\n Devrims: What were the primary goals you set out to achieve when you began your association with Atarim?<\/b><\/p>\n Vito: <\/b>We first started building Atarim for our own internal use so the first goals are quite similar to the problems we still solve for web design agencies (one of our customer profiles) including speeding up turnaround times, improving communication with clients and saving their team\u2019s time by avoiding the endless back & forth of trying to communicate about creative work without visual collaboration.\u00a0<\/span><\/p>\n It was only after we rolled it out internally and shared with a few peers in our space that I really started to understand the true potential of bringing a solution like this to market and the impact that this could have on an entire industry. Of course, I knew it would help us and we wanted it (so it was likely that others would too!) <\/span>but <\/span><\/i>validating that was definitely where it all changed.\u00a0<\/span><\/p>\n Devrims: You recently teamed up with InstaWP. Could you tell us how this collaboration is going?<\/b><\/p>\n