{"id":57497,"date":"2024-01-15T16:33:59","date_gmt":"2024-01-15T16:33:59","guid":{"rendered":"https:\/\/devrims.com\/?p=57497"},"modified":"2025-05-05T16:39:26","modified_gmt":"2025-05-05T11:39:26","slug":"guido-x-jansen-interview-techtalk-044","status":"publish","type":"post","link":"https:\/\/devrims.com\/blog\/guido-x-jansen-interview-techtalk-044\/","title":{"rendered":"Devrims #TechTalk 044: Guido X Jansen Talks About Ecommerce"},"content":{"rendered":"<p>It&#8217;s always a pleasure to talk with someone like Guido X Jansen. The world often forgets that true <a href=\"https:\/\/devrims.com\/blog\/what-is-ecommerce\/\">meaning of ecommerce<\/a>. Many still think that ecommerce is something technical. Build a website, put some ads, and you&#8217;re set.<\/p>\n<p>Sadly, it&#8217;s not that simple.<\/p>\n<p>Fortunately, it&#8217;s very easy. How come? It is because people like Guido are there to guide you. As a cognitive psychologist specializing in ecommerce, he knows how to convert data into dollars. The best thing about Guido is that he loves to share his knowledge.<\/p>\n<p>Both his website and <a href=\"https:\/\/www.gui.do\/podcasts\" target=\"_blank\" rel=\"noopener\">his podcasts<\/a> are filled with actionable advices that can level up your ecommerce game.<\/p>\n<p><iframe loading=\"lazy\" title=\"Devrims #TechTalk 044: Guido X Jansen Talks About Ecommerce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HXL5cqpxNGQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>Devrims: How are you doing Guido? To kick things off, tell us about your exciting journey from the early days of Mambo and <a href=\"https:\/\/devrims.com\/joomla-hosting\/\">Joomla!<\/a> to Magento and now as an evangelist at Spryker.<\/b><\/p>\n<p><b>Guido:<\/b> The journey from Mambo to Spryker has been nothing short of exhilarating. Each platform represents a unique phase of my career in Community Building. Mambo\/Joomla! was where I cut my teeth, learning the basics of open source, CMS and organizing community events. With Magento, the focus shifted to e-commerce, which allowed me to delve deeper into understanding customer behavior online which was a great fit with my background in psychology. The events got much bigger and the scope became much more global. Now, at Spryker, I&#8217;ve taken on a role where I can share my experiences and insights as an evangelist and lay the foundation for the next generation of enterprise commerce technologists.<\/p>\n<p><b>Devrims: How much does psychology help in understanding the customer&#8217;s perspective? And after studying psychology in college, what made you jump into the e-commerce world?<\/b><\/p>\n<p><b>Guido:<\/b> Psychology is the backbone of understanding end-user perspectives. It was during my college years studying psychology that I discovered the intriguing intersection of human behavior and digital platforms. The transition to e-commerce was almost natural as it allowed me to apply cognitive principles to run a lot of experiments (which is what we did at the university as well), enhance user experiences and ultimately drive conversions.<\/p>\n<p><b>Devrims: Being a global evangelist surely seems like a fun job and you clearly excel at community building and evangelist marketing. Do you have any advice for brands that want to build a strong and active community?<\/b><\/p>\n<p><b>Guido:<\/b> It&#8217;s the best! Building a strong community revolves around genuine engagement and providing value. My advice to brands would be to focus on creating a culture of openness, support, and continuous learning. Engage with your community on a personal level, provide platforms for them to interact, share, and grow together.<\/p>\n<p><b>Devrims: You have worked closely with both Magento and Spryker. Apart from Spryker being headless, could you highlight some key differences between these platforms?<\/b><\/p>\n<p><b>Guido:<\/b> Both Magento and Spryker are robust platforms, but they cater to very different market needs. Spryker&#8217;s headless architecture provides enterprise businesses with a flexible and customizable platform that can evolve with their needs. On the other hand, <a href=\"https:\/\/devrims.com\/magento-hosting\/\">Magento<\/a> has a more out-of-the-box approach, which might appeal to businesses looking for a more standard solution.<\/p>\n<p><b>Devrims: What resources, tools, or approaches do you find most invaluable for your e-commerce optimization work? Why are they so critical?<\/b><\/p>\n<p><b>Guido:<\/b> For the many years I ran (CRO) optimization teams, qualitative research has often been the most insightful source for optimization ideas. Everyone has quantitative data (often <a href=\"https:\/\/devrims.com\/blog\/google-analytics-4-magento\/\">Google Analytics<\/a>), but combining that with qualitative data really brings it into context and makes it much easier to prioritize the most important issues. I&#8217;m eager to see how AI makes combining qual and quant even more powerful.<\/p>\n<p><b>Devrims: As an industry senior and expert, where do you see the future of e-commerce optimization heading in the next 5 years? How should brands evolve?<\/b><b><br \/>\n<\/b><\/p>\n<p><b>Guido:<\/b> I&#8217;m having a hard time to not include the term &#8220;AI&#8221; here \ud83d\ude09<\/p>\n<p><b>Devrims: Time for some quick rapid fire questions:<\/b><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"width: 50%;\"><strong>Devrims<\/strong><\/td>\n<td><strong>Guido<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Magento or Spryker<\/td>\n<td>Spryker<\/td>\n<\/tr>\n<tr>\n<td>Coffee or Tea<\/td>\n<td>Tea (Earl Grey with Honey)<\/td>\n<\/tr>\n<tr>\n<td>Favorite vacation spot<\/td>\n<td>Croatia<\/td>\n<\/tr>\n<tr>\n<td>What would you like to do when you retire<\/td>\n<td>What I do right now, but with a nice beach as my home office.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Devrims: For more than a decade you have worked with Magento, from being a Magento Master to being on the Board of Directors of Magento Association, tell us a bit about your Magento journey.<\/b><\/p>\n<p><b>Guido:<\/b> My tenure with Magento was filled with learning, growth, and community building. Being recognized as a Magento Master and later serving on the Board of Directors of the Magento Association were both honors and opportunities to contribute back to a community that had given so much to me.<\/p>\n<p><b>Devrims: Can you show us what your workstation looks like?<\/b><\/p>\n<p><b>Guido: <\/b>My main workstation is a Mac mini M2 Pro surrounded by some gear from R\u00d8DE and Elgato to level up my podcasting\/vlogging game ?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-57507 aligncenter\" src=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/12\/Guido-Jansen-300x200.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/12\/Guido-Jansen-300x200.jpg 300w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/12\/Guido-Jansen-1024x683.jpg 1024w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/12\/Guido-Jansen-768x513.jpg 768w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/12\/Guido-Jansen-1536x1025.jpg 1536w, https:\/\/devrims.com\/blog\/wp-content\/uploads\/2023\/12\/Guido-Jansen.jpg 1912w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><b>Devrims: Phew! Ending this interview, For those looking to make their first steps into e-commerce, what foundational advice would you give? How to get started on the right foot?<\/b><\/p>\n<p><b>Guido:<\/b> For those venturing into e-commerce, my foundational advice is to start with a clear understanding of your target audience. Build a user-centric platform and team, continuously <a href=\"https:\/\/devrims.com\/blog\/setup-microsoft-clarity-wordpress-magento-php\/\">learn from your users&#8217; behavior<\/a>, and be ready to adapt to the evolving market trends.<\/p>\n<p><b>Devrims: Name a few individuals that you would recommend us to have on our Devrims TechTalk series.<\/b><\/p>\n<p><b>Guido: <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Denis Turkov<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Michael T\u00fcrk<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vladimir (Volodymyr) Lunov<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s always a pleasure to talk with someone like Guido X Jansen. The world often forgets that true meaning of ecommerce. Many still think that ecommerce is something technical. Build a website, put some ads, and you&#8217;re set. Sadly, it&#8217;s not that simple. Fortunately, it&#8217;s very easy. How come? It is because people like Guido [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":69523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13,30],"tags":[97],"ad-banner":[84],"blog-popup":[80],"cta-banner":[],"class_list":["post-57497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-magento-interviews","tag-magento-interviews","ad-banner-magento","blog-popup-app-magento"],"acf":[],"_links":{"self":[{"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/posts\/57497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/comments?post=57497"}],"version-history":[{"count":1,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/posts\/57497\/revisions"}],"predecessor-version":[{"id":64811,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/posts\/57497\/revisions\/64811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/media\/69523"}],"wp:attachment":[{"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/media?parent=57497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/categories?post=57497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/tags?post=57497"},{"taxonomy":"ad-banner","embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/ad-banner?post=57497"},{"taxonomy":"blog-popup","embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/blog-popup?post=57497"},{"taxonomy":"cta-banner","embeddable":true,"href":"https:\/\/devrims.com\/blog\/wp-json\/wp\/v2\/cta-banner?post=57497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}