MERGN Sets a New Benchmark in Cloud Cost Optimization and Performance with DEVRIMS
As an AI-powered customer engagement platform, MERGN needed infrastructure that could keep pace with its real-time personalization engine without breaking the bank and compromising on reliability.
What We Delivered:
- 250% Faster Performance
- 71% Reduction in Monthly Cloud Cost
- 99.99% Uptime with Pro-Active Monitoring
INDUSTRY
Digital Marketing
CHALLENGE
To power seamless, real-time customer engagement at scale, MERGN needed a secure, low-latency, and highly available cloud infrastructure that could handle:
- Millions of real-time API requests per hour
- Seamlessly support real-time high volume data flow
- Ensure high availability under intense traffic loads
- Optimize costs without compromising performance
- Full Security with strict compliance requirements
MERGN’s vision demanded not just stability but agility and financial sustainability. That’s where DEVRIMS stepped in.
SOLUTION
DEVRIMS DevOps, DEVRIMS FinOps
At A Glance
MERGN is an innovative customer engagement platform that helps brands boost conversions, customer retention and lifetime value through real-time behavioral insights and multi-channel engagement (SMS, email, push notifications, WhatsApp, and more).
With intuitive features like a drag-and-drop campaign builder, real-time tracking, and deep analytics, MERGN enables brands to engage users where they’re most active—and most likely to convert.
In just 12 months, MERGN helped brands:
- Engage 11+ million users
- Increase monthly customer retention by 400%
- Brands drive over PKR 2 billion in annual revenue
The Challenges They Faced
To power seamless, real-time customer engagement at scale, MERGN needed a secure, low-latency, and highly available cloud infrastructure that could handle:
High-Volume API Requests: Required ultra-low latency and efficient data processing at scale.
Data Security & Reliability: Needed a resilient infrastructure to ensure data protection and uptime.
Costs Optimization: Required cost optimization strategies to reduce existing cost and ensure long-term financial sustainability as usage grow.
Scalability & Uptime: Demanded 99.99% uptime and the ability to auto-scale seamlessly under peak load.
The Way We Helped
To address MERGN’s needs, DEVRIMS designed and deployed a custom-built DevOps and FinOps solution – delivered in just 30 days.
1. Hybrid Development Methodology
We implemented a hybrid cloud infrastructure using AWS Managed Services, in-house developed technologies and bare metal servers, combining cloud-native and agnostic methods for maximum flexibility and control.
With multi-zone deployment, auto-scaling and a high-availability environment, MERGN’s platform now handles high traffic surges seamlessly, delivering consistent uptime and reliability all year round.
2. Cloud Cost Optimization
We reconfigured MERGN’s service architecture, removed costly managed services and introduced our in-house lightweight cloud technologies. The result:
- 71% reduction in monthly AWS costs
- New cost model scales more efficiently: a 100% increase in platform usage now results in only a 25% cost increase.
3. Infrastructure Modernization
DEVRIMS redesigned the cloud infrastructure to support flexibility, scalability and consistent performance, laying the groundwork for sustainable growth.
4. Performance Optimization
We fine-tuned services, networks and data pipelines to reduce latency and enhance data processing speeds, leading to a 250% boost in performance and improved real-time responsiveness.
A Winning Partnership
The collaboration between MERGN and DEVRIMS set a new benchmark in cloud cost optimization and high-performance DevOps for data-intensive platforms.
With a focus on cost control, scalability, and uptime, DEVRIMS empowered MERGN to scale rapidly, engage users in real-time and maintain platform reliability under high traffic, all while dramatically reducing operational costs. A true win-win for growth and efficiency.
